Panama, October 21, 2010 -- Copa Airlines announced today that its fleet of Embraer and Boeing 737-700 aircraft will display a pink ribbon, the universal symbol of breast-cancer awareness, all month as a demonstration of the airline's commitment to the Pink Ribbon campaign led by FundAyuda and supported by the Office of the First Lady of the Republic of Panama.
As part of its corporate social responsibility efforts, Copa Airlines is again participating in an educational campaign that focuses on the early detection of breast cancer. The Panamanian effort is linked to the world-wide campaign spearheaded by the Estée Lauder brand, which was initiated in Panama by Alfredo Maduro of Lindo & Maduro, distributors of Estée Lauder products.
Marta Linares de Martinelli, First Lady of the Republic, attended the official ceremony today at Copa Airlines' Maintenance Hangar at Tocumen International Airport to unveil the pink ribbon on one of Copa's Embraer aircraft.
In addition to incorporating the symbol into its fleet, Copa Airlines will display the pink ribbon at its headquarters and airport offices at the Hub of the Americas. Copa personnel also will wear the distinctive campaign symbol this month.
"We believe it is important to continue supporting this campaign to create awareness about prevention and the early-warning signs of this disease," said Leo Marchosky, Copa's vice president of Human Resources. Through its display of the campaign's seal on the Embraer and Boeing 737-700 fleet, the airline promotes the fight against cancer in Panama, as well as in all the countries where the airline operates, airline officials said.
Copa Airlines also will provide awareness and prevention activities for its employees, such as training workshops presented by doctors and other specialists. As part of the campaign, Copa offers its staff over the age of 40 the option of no-cost mammograms and PCAs through ASSA, one of its suppliers.
According to figures from the National Oncology Institute, in 2009, more than 2,000 Panamanians died of cancer; 445 of those deaths were due to malignant breast tumors. That figure has contributed to Copa Airlines dedication to support this campaign as part of its involvement in social interest and national health causes.