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Copa Airlines to offer passengers the best in Latin American Cinema

  • More than three million travelers will be able to enjoy Latin American films on the IFF Panama Channel on board all Copa Airlines flights starting in January 2018.

 

Buenos Aires, Argentina. November 29, 2017

Copa Airlines (NYSE: CPA), a subsidiary of Copa Holdings S.A. and member of the global Star Alliance airline network, and the Panama International Film Festival (IFF) announced that, as a result of the association between the Airline and the Panama IFF, starting in January 2018 Copa passengers aboard Copa Airlines flights that feature an On Demand video platform will be able to enjoy independent films from Latin America, such as Panamanian titles like “Salsipuedes”. So, going forward, Copa’s on-board entertainment system will include an exclusive channel dedicated to regional films.

Among the 11 Latin American titles already confirmed to be featured on the Panama IFF Channel in 2018 are "Magallanes", a Peruvian co-production, and "Salsipuedes", a Panamanian production.

“Copa Airlines already offers a wide selection of entertainment on all flights and now, with the alliance with IFF Panama, our programming will be much richer, offering quality Latin American cinema to passengers from all over the continent," said Marco Ocando, Senior Director of E-business and Marketing at Copa Airlines. As explained by Ocando, this alliance will allow Copa Airlines to offer a better on-board experience for passengers flying through the Hub of the Americas from the 75 cities in 31 countries in throughout the Americas.

"We are very delighted to celebrate this agreement, with IFF Panama curating the films and Copa Airlines exhibiting them on its flights," said Pituka Ortega Heilbron, Director General of IFF Panama. "Our goal is to promote Latin American cinema throughout the world. Latin America produces excellent films that are not widely viewed due to a lack of broadcasting resources," he added.

With this alliance, Copa Airlines will become a new and powerful exhibitor of regional cinema, by offering this content on its Boeing 737-800 Premium aircraft, which feature personalized on-board entertainment systems, it is estimated that the potential audience for these films amounts to 3 million passengers per year. "Through this undertaking, our company vision is to unite our continent through Latin American cinema, raising it to the highest levels and bringing it closer to our travelers," added Ocando.

The selection of films will feature excellent productions that have been presented at the festival since its birth in 2012. Copa’s passengers will be able to enjoy a wealth of diverse stories, genres and themes from all countries of the region. The IFF’s selections of high-quality films create a mosaic of Latin American cinematic experiences that keenly communicate the region’s culture.